Proprietary treatments
Formulas and techniques are protected and applied consistently across the network.
THE ORIGINAL BEER & VINE SPA NETWORK
Lázně Pramen - a network of beer & wine spas in Europe
Patented procedures, a scalable operating model and ready-to-use know-how. We expand across Europe together with strategic investors and franchise partners.
18-24
months payback
40-60%
ROI annually
10+
cities planned
- 10+ years in business
- 1100+ reviews
- Patented recipes
Scalable model
Proven processes with standardized launch and operations.
360° support
From site selection to marketing and staff training.
About
Lázně Pramen
For 18 years we've been refining the beer & wine SPA format. Memorable relaxation for guests and a clear business model for partners - built on proprietary recipes, technology and unified network standards.
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Proprietary recipesConsistent quality and service standards across the network. -
Operational modelRegulations, KPIs and branch economics from the very first month. -
Bookings + CRMSingle guest profile, reminders, repeat sales and analytics.
VIRTUAL TOUR
Walk through our branch
Interactive 3D tour of Legerova branch. See the equipment, interior and atmosphere of our beer SPA.
180 m² area
Metal bathtubs
Healing baths
Group format
Guest Reviews
FAQ
Frequently Asked Questions
Answers to the most common questions from investors and franchisees.
For Investors
What is the minimum investment?
From €200,000. Structure depends on participation format - equity stake, bond loan, or investment in specific branch.
What is the expected return?
ROI 40-60% annually. Payback period 18-24 months depending on city and venue format.
How is transparency ensured?
Monthly financial statements, CRM analytics access, regular reports, and independent audit once a year.
What are the expansion plans?
Opening 10+ new branches in European cities by 2027. Priorities: Berlin, Vienna, Munich, Krakow, Budapest.
For Franchisees
What investments are required to launch?
Franchise fee €50k + launch investments from €200k (depends on city and area). Details, CAPEX/OPEX provided in financial model.
What support is provided?
Location selection, design project, equipment supply, staff training (2 weeks), CRM system, marketing, 24/7 tech support.
Are there patents and standards?
Yes. Procedures protected by patents, recipes standardized, uniform staff training processes throughout the network.
How long does launch take?
From contract signing to opening: 6 months. Includes renovation, equipment installation and team training.