FOR INVESTORS
Invest in the Future of Wellness
Lázně Pramen - a beer and wine spa concept from Prague, with an operating model run since 2007 and published franchise terms.
WHY INVEST
Why Lázně Pramen?
Wellness keeps growing worldwide. Lázně Pramen brings a distinctive Czech format to it, with an operating model you can visit in Prague.
Growing Market
Wellness is one of the largest consumer markets and keeps growing. Beer and wine baths are a distinctive Czech format within it.
Proven Model
In Prague since 2007. Standardized operations, a full brand book and two weeks of staff training reduce the risk of a new launch.
European Expansion
A flagship in Prague and a franchise model built to expand across Europe.
Clear Terms
Published terms: franchise fee €50,000, start-up investment from €200,000, royalty 6% plus 2% to the marketing fund, the first 3 months royalty-free, payback in 18-24 months.
Unique Concept
Beer baths with Czech craft beer, Saaz hops, malt and yeast, and wine baths - in hand-built 1,000 L oak and larch tubs.
Strong Brand
Rated 4.9/5 by guests across more than 1,100 reviews.
BUSINESS MODEL
How It Works
Four revenue streams under one roof.
Spa Treatments
The main revenue stream - beer and wine baths and massages, booked as private sessions and V.I.P. packages.
Additional Services
Drinks and snacks in the room, a relaxation area, a cedar phyto-sauna in V.I.P. packages, private programs for couples. They raise the average spend.
Group Events
Corporate events, celebrations and team building for groups of up to 8 guests at a time.
Own Products
Beer cosmetics and gift vouchers - an additional revenue stream alongside the visits.
KEY NUMBERS
Numbers That Speak
HOW TO START
Investment Process
From first contact to branch launch - a transparent, structured process.
Initial Consultation
Personal or online meeting. Presentation of the concept, business model, and financial plan.
Due Diligence
A financial model for your location, a visit to the Prague flagship and a meeting with its management.
Agreement & Signing
Negotiation of terms, investment agreement, location selection, and project initiation.
Implementation & Launch
Construction, equipment, team training. Grand opening and start of operations.
QUESTIONS & ANSWERS
Frequently Asked Questions
What is the minimum investment amount?
The start-up investment is from €200,000 depending on location and size, plus the €50,000 franchise fee - €250,000+ in total. Financing is typically available for 60-70% of the total.
What is the expected return?
The published payback period is 18-24 months from opening. It depends on the location, size and occupancy, so we prepare a financial model for your specific location.
What investment formats are available?
The main format is a franchise: you run the location on our model with full support - brand book, staff training, CRM and booking system, marketing support. Other forms of participation are discussed individually.
Can I invest without running the location?
We discuss it individually: who runs the location, what reporting you receive and how any profit is shared are set out in the contract. We do not promise returns in advance.
What locations are available for investment?
Tourist destinations and city centers in Europe. Premises from 150 m², on the ground floor or an upper floor with an elevator, with a water and sewage connection. We help find and assess the site.
How is my investment protected?
A legally binding agreement sets out the terms and the reporting. Every project is backed by real assets: equipment, the lease contract and the brand license.
NEXT STEP
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