Proprietary treatments
Formulas and techniques are standardized and applied consistently across the network.
THE ORIGINAL BEER & WINE SPA NETWORK
Lázně Pramen - a network of beer & wine spas in Europe
Standardized procedures, a scalable operating model and ready-to-use know-how. We expand across Europe together with strategic investors and franchise partners.
18-24
months payback
€250k+
total investment incl. fee
2007
founded in Prague
- 10+ years in business
- 1100+ reviews
- Ready-made recipes
Network Benefits
Scalable model
Proven processes with standardized launch and operations.
360° support
From site selection to marketing and staff training.
About
Lázně Pramen
Since 2007 we've been refining the beer & wine SPA format. Memorable relaxation for guests and a clear business model for partners - built on proprietary recipes, technology and unified network standards.
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Proprietary recipesConsistent quality and service standards across the network. -
Operational modelRegulations, KPIs and branch economics from the very first month. -
Bookings + CRMSingle guest profile, reminders, repeat sales and analytics.
VIRTUAL TOUR
Walk through our branch
Interactive 3D tour of Legerova branch. See the equipment, interior and atmosphere of our beer SPA.
180 m² area
Steel bathtubs
Healing baths
Group format
Guest Reviews
FAQ
Frequently Asked Questions
Answers to the most common questions from investors and franchisees.
For Investors
What is the minimum investment?
The start-up investment is from €200,000, plus the €50,000 franchise fee. Other forms of participation are discussed individually.
What is the expected return?
The published payback period is 18-24 months, depending on the city and venue format. We prepare a financial model for your specific location.
How is transparency ensured?
Reporting and its frequency are set out in the contract. Every location works in the shared CRM and booking system.
What are the expansion plans?
The franchise model is built to expand across Europe, into tourist destinations and city centers. We help find and assess each site.
For Franchisees
What investments are required to launch?
Franchise fee €50k + launch investments from €200k (depends on city and area). Details, CAPEX/OPEX provided in financial model.
What support is provided?
Location selection, design project, equipment supply, staff training (2 weeks), CRM system, marketing, 24/7 tech support.
Are there service standards?
Yes. Procedures and recipes are standardized, with uniform staff training throughout the network.
How long does launch take?
From contract signing to opening: 6 months. Includes renovation, equipment installation and team training.