5 Reasons to Invest in the Wellness Business

The wellness industry is among the most dynamically growing sectors in the world. While traditional industries struggle with uncertainty and volatility, the wellness segment is steadily strengthening – not only in times of prosperity, but also during economic turbulence. If you're considering where to direct your capital, here are five key reasons why the wellness business should be at the top of your list.

Reason 1: A Growing Market with Enormous Potential

The global wellness economy reached a value of over $5.6 trillion in 2024, and according to the Global Wellness Institute, it is growing at an average rate of 10% per year (CAGR). For comparison – that is twice the growth rate of global GDP.

Key segments driving this growth:

• Wellness tourism – the fastest growing segment with a CAGR of over 12%, reaching $1.1 trillion in 2024
• Preventive healthcare – people are investing in prevention rather than treatment
• Experience economy – consumers increasingly prefer experiences over material goods
• Balneo and spa services – a traditional segment with growing demand due to the stress of modern life

This growth is not accidental. Demographic trends (ageing population), urbanisation and increasing awareness of mental health create structural demand that will continue for decades to come.

Reason 2: High Margins and Premium Pricing

Wellness businesses achieve margins that most industries can only dream of. Typical operating margins for wellness facilities range between 40–60%, which is significantly above the average for retail (5–10%) and gastronomy (10–15%).

What drives these above-average margins?

• Premium pricing – clients are willing to pay premium prices for a quality wellness experience
• Repeat visits – wellness is not a one-time purchase but a lifestyle; clients regularly return
• Low variable costs – after the initial investment in equipment, operating costs are relatively low
• Upselling and cross-selling – supplementary services (massages, cosmetics, gift packages) increase average spend per visitor

According to internal data from Lázně Pramen, the average spend per client exceeds CZK 1,500, with supplementary services accounting for up to 30% of total revenue.

Reason 3: Resilience to Economic Crises

One of the most surprising findings in recent years is that the wellness sector demonstrates above-average resilience to economic downturns. While luxury goods and travel typically decline by 15–25% during recessions, wellness services experience declines of only single-digit percentages – and often recover among the first.

"Investing in health is not a luxury – it's a necessity. And markets that serve necessities are the most resilient." – McKinsey & Company, Future of Wellness Report

Reasons for the wellness sector's resilience:

• Health prioritisation – even in difficult times, people place high importance on health; wellness becomes an "affordable luxury"
• Stress factor – paradoxically, economic crises increase stress and thus demand for relaxation services
• Demographic irreversibility – an ageing population needs wellness services regardless of the economic cycle
• Local character – wellness facilities serve the local market and are not dependent on global supply chains

Reason 4: High Client Loyalty

The wellness business is characterised by one of the highest repeat visit rates of any service industry. Data from Lázně Pramen operations show that 60–70% of clients return within 12 months of their first visit.

Factors that support loyalty:

• Emotional connection – the wellness experience creates strong positive emotions that clients want to repeat
• Word-of-mouth marketing – satisfied clients recommend services to their circle; up to 45% of new customers come through referrals
• Gift vouchers – represent up to 30% of total revenue and continuously bring in new clients
• Seasonal independence – wellness services are in demand year-round, without significant fluctuations

A high client retention rate significantly reduces acquisition costs – acquiring a new client is, according to industry data, 5–7x more expensive than retaining an existing one. This directly translates into higher profitability.

Reason 5: Scalability Through the Franchise Model

Unlike many other business models, a wellness concept can be effectively scaled using the franchise model. A single successfully proven concept can be replicated across dozens of locations with minimal risk.

Advantages of scalability:

• Proven model – the franchisor provides complete know-how, training and operational manuals
• Faster payback – franchisees reach break-even 30–40% faster than independent operators
• Shared brand power – marketing and brand awareness work to the benefit of all branches
• Central sourcing – economies of scale when purchasing equipment and materials
• Multi-unit ownership – successful franchisees often expand to 2–3 branches, multiplying their income

The franchise model allows investors to enter the wellness industry without needing to build a brand and processes from scratch – while maintaining entrepreneurial independence.

Lázně Pramen in Numbers

How do the above reasons translate into concrete practice? Take a look at the key indicators of the Lázně Pramen network:

• 2 operating branches – Prague and another location with a proven track record
• 18–24 months – average return on investment (ROI)
• 40–60% operating margin – stable profitability confirmed by internal data for the 2024–2025 period
• From €200,000 – minimum investment including equipment, franchise fee and working capital
• 600+ visitors per month – per branch, with an average ticket above CZK 1,500
• 65% repeat visit rate – confirmation of high client loyalty

These numbers are not projections – they are real results from operations. You can request a detailed financial model and return calculation for your location on the Investors page.

How to Start Investing in Wellness

If the above reasons have convinced you, here are the concrete steps to becoming an investor in the wellness business with Lázně Pramen:

1. Explore the opportunity – review our investor page with detailed information about the model, figures and conditions
2. Contact us – fill in the contact form or call us; our team will prepare an individual presentation for you
3. Due diligence – we'll provide you with access to financial data, you'll visit existing branches and talk to current franchisees
4. Location selection – together we'll identify the optimal locality with the highest potential
5. Project launch – from contract signing to opening in 4–6 months with full support from our team

The entire process from first contact to branch opening typically takes 6–9 months. Our team will guide you through every step – from property selection through construction modifications to staff training and marketing launch.

Conclusion

The wellness industry offers a unique combination of qualities that make it one of the most attractive investment opportunities of today: a growing market, high margins, crisis resilience, loyal clientele and scalability. All of this is supported by macroeconomic trends – an ageing population, growing emphasis on prevention and the shift to the experience economy.

Lázně Pramen represents a concrete and proven way to enter this market – with minimised risk thanks to the franchise model and with support from a team that has demonstrable results.

Are you ready to invest in the future of wellness? Explore investor opportunities or contact us directly – we'd be happy to discuss partnership options with you.